FAO Schwarz to Close

The iconic New York City toy store is set to close leaving behind one of the first all LED lighting installations.

1 MIN READ
The FAO Schwarz flagship store on Fifth Avenue.

Fred Charles

The FAO Schwarz flagship store on Fifth Avenue.

Tomorrow, July 15, the iconic New York City toy store FAO Schwarz is set to close, a casualty of the New York real estate market and escalating rents. The store’s flagship location on Fifth Avenue has provided many a child and adult a magical experience wandering through the aisles of games and stuffed animals. The store, more than just a retail destination, is forever part of our cultural makeup, immortalized via such memorable cinematic moments as the scene from the 1988 film Big when Tom Hanks and Robert Loggia dance on the giant piano keyboard and play “Chopsticks.”

Beyond the store’s cultural significance is a design and lighting import as well. In 2005, the store was renovated in a collaborative effort by New York-based design firm the Rockwell Group and lighting design firm Focus Lighting. The new interior was one of the first lighting strategies to use all LEDs, at the time a nascent lighting technology. The new design featured a ceiling of approximately 80,000 LEDs highlighting the store’s main atrium space, which measured 140-feet-long by 60-feet-wide.

Read the full story at Architectural Lighting.

About the Author

Elizabeth Donoff

Elizabeth Donoff is Editor-at-Large of Architectural Lighting (AL). She served as Editor-in-Chief from 2006 to 2017. She joined the editorial team in 2003 and is a leading voice in the lighting community speaking at industry events such as Lightfair and the International Association of Lighting Designers Annual Enlighten Conference, and has twice served as a judge for the Illuminating Engineering Society New York City Section’s (IESNYC) Lumen Award program. In 2009, she received the Brilliance Award from the IESNYC for dedicated service and contribution to the New York City lighting community. Over the past 11 years, under her editorial direction, Architectural Lighting has received a number of prestigious B2B journalism awards. In 2017, Architectural Lighting was a Top Ten Finalist for Magazine of the Year from the American Society of Business Publication Editors' AZBEE Awards. In 2016, Donoff received the Jesse H. Neal Award for her Editor’s Comments in the category of Best Commentary/Blog, and in 2015, AL received a Jesse H. Neal Award for Best Media Brand (Overall Editorial Excellence).Prior to her entry into design journalism, Donoff worked in New York City architectural offices including FXFowle where she was part of the project teams for the Reuters Building at Three Times Square and the New York Times Headquarters. She is a graduate of Bates College in Lewiston, Me., and she earned her Master of Architecture degree from the School of Architecture at Washington University in St. Louis.

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