MVRDV’s Vibrant, Reconfigurable Hotel for Dutch Design Week

Standing at nearly 30 feet tall, a vividly colored stack of nine reconfigurable rooms sits in a public square of Eindhoven, in the Netherlands. “(W)ego” is a futuristic hotel concept that accommodates the needs of different inhabitants, from families, to students, to refugees by Dutch firm MVRDV for this year’s Dutch Design Week.

Swathed in hues like acid green, cerulean blue, and hot pink, each Tetris piece-shaped nook is directed to a different user where they can study, climb a ladder, or lay in a hammock. The spaces can adapt in real time to a user’s needs by reconfiguring them in the rectangular frame they sit in.

Curated with The Why Factory, a global think-tank and research institute led by Winy Maas (a founding partner of MVRDV, as well as one of three ambassadors for the annual festival), the project is “made to fulfill these idealistic but egoistic perspectives in a limited space,” according to the project’s press release. Or, simply put, it makes users resigned to a limited amount of space learn to put aside their egos in order to cohabit with their neighbors.

(W)ego is on display until Oct. 29 in Markt Square.