Project Description
The award winning MINI Brand Experience Center was the first of its kind and is located on the Expo site in Shanghai – next to the BMW Brand Experience Center and the Chinese Pavilion.
The structure is 17 meters high and follows the rectangular design attributes of MINI. 4 floors with different themes introduce the brand to the visitors, including a showroom, a lifestyle floor and a lounge on the topfloor.
Building this outstanding project was an enormous challenge – but the result was recognized in media around the world and we are thankful that we were a part of it.