Project Description
Support of strategic target, “Strongest Brand” with optimized showroom concept:
Establishment of an exclusive, brand adequate environment to increase the customer experience
Increase the brightness within the showroom and enhance comfort and privacy for the customers
Insertion into existing CI-Concept:
No change in form, function and materials of the building except carpet, partition walls
No change of functional space requirements
Solutions for partially combined use of old and new concept
Global feasibility of the concept:
Flexibility to implement the concept to various PC sizes
Consideration of different user requirements with the possibility of local adaptation
Affordability of the concept
Persistence of the concept:
Timeless design that fits into the overall concept “form follows function”
Consideration of future developments within the Porsche brand environment (including integration of new media, growing model range etc.)